Tag Archives: Diversity

Model and Talent Agent Ben Barry

28 Jun

Lunch with Mary 040

Date of lunch:
Monday, June 28, 2010

The company:
Ben Barry is the CEO of Ben Barry Agency Inc., a model and talent agency in Toronto. It’s a pretty amazing story because Ben started the agency when he was only 14. Ben is from Ottawa like me and I remember hearing about him and his agency when I was in high school. A friend of his was told she was “too big” to be a model by one of the local agencies so Ben called a magazine on her behalf and got her a gig. And the rest is history. The Ben Barry Agency focuses on representing models of all ages, sizes, backgrounds, and abilities, and is bringing diversity to fashion and the runway. Ben Barry is also partnered with a previous lunch guest of mine, Sunny Fong, as business director of Vawk.

The food:
We ate at Kokyo Japanese Restaurant at Yonge and Alexander. They have a huge patio but it was so hot out today that we chose to sit inside. I’d love to come back and sit on the patio when the air is a little less muggy. We both had lunch specials, a variety of sushi rolls, salad and miso soup. The sushi was fresh and delicious. We both drank water and green tea. Total bill was $22 with tax.

The lunch lesson:
Ben has also written a book called Fashioning Reality – A new generation of entrepreneurship. As an entrepreneur, Ben has a definite business mind and it’s fascinating to listen to him and how he sees business opportunities in everything. He offered advice to me regarding my blog and how I might be able to add a bit of a business slant to the whole thing. It’s something I have been struggling with for awhile, had some hits and misses. But listening to him talk about business possibilities, as well as his book, has re-ignited my lifelong dream of writing a book – and hopefully using this blog and what I’ve learned and done so far as a great first step.

The lunch:
Although it’s hard to understand how a 14 year old can become an incredible advocate for diverse definitions of beauty and healthy body image, I am glad it turned out that way. And I’m not the only one.. He was noticed by the talkshow queen herself, Oprah, and appeared on the show as one of 20 teens who will change the world. I’ve never met anyone who’s met Oprah. Incase you’re wondering, he says she’s very nice. Him and his agency have also been featured on CNN, People Magazine, Globe and Mail and more.

When Ben explains what he is doing with his company, it makes so much sense. Women come in all sizes, ages, shapes, etc. so why not make and showcase clothing that fits all of these variations. And Ben also was sure to point out that he isn’t trying to eliminate thin models but instead co-exist in the industry and offer an alternative. The Dove Campaign for Real Beauty really embodies this belief. Incase you were wondering, Ben’s agency provided the models for the campaign.

Ben explained that at Toronto Fashion Week, Sunny Fong was the only designer who used plus size and older models (although Joe did have one plus-size model in their show so I don’t want to forget to mention that). But Ben is seeing a shift in the industry and how it is regular people helping to push this forward. Fashion isn’t only for the big designers anymore. With blogs like The Sartorialist just picking people off the street and showcasing their awesome style, it becomes obvious that fashion really is defined by the people and it should look like the people – from skinny all the way to plus, all shapes, all backgrounds, all ages.

Aside from running the agency and working with Vawk, Ben is also working towards his PhD at Cambridge. He is doing research into whether women are more interested in buying products that are advertised using the typical model or using models that more represent regular women. I’ll let Ben discuss those results once his research is complete but I think it’s pretty obvious what I think the results will be.

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